NEWS AND INSIGHTS

Samsung committed the “cardinal sin of crisis management” – now trust in its entire brand is at risk

News & Insights

Samsung’s reputation is going the same route as its Galaxy Note 7 smartphones: down in flames. Dezenhall’s Josh Culling argues that Samsung has committed “the cardinal sin of crisis management” and provides some analysis on how the company can repair its brand and get back to business.

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From World Trademark Review
Josh Culling, Samsung

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